Job Description

Our client is looking for someone that can be on site 5x per week. This is a non-negotiable.

Role overview:

Our client is looking for a Head of Demand Generation to define and scale our marketing efforts from the ground up. As our first dedicated marketing hire, you'll be responsible for building awareness, driving engagement, and helping position our client as the new standard in AI-driven underwriting. This is a unique opportunity to shape the voice of a high-growth company at the intersection of AI and fintech.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy across brand, content, digital, and product marketing
• Build out our marketing funnel, with a strong focus on driving awareness and lead generation for our B2B SaaS product
• Own positioning and messaging across channels; translate complex technical concepts into compelling narratives
• Partner with sales and customer success to develop collateral, case studies, and campaigns that accelerate the buyer journey
• Launch and manage demand generation campaigns (paid, organic, events, outbound sequences, etc.)
• Lead content strategy and execution, including blog posts, newsletters, webinars, and customer stories
• Track and report on key marketing metrics and use data to optimize performance

Desirable traits:

• 5+ years of marketing experience with a strong background in content creation and strategy
• Experience building and successfully executing marketing campaigns from ideation, creation, distribution, performance tracking, refinement, and optimization
• Excellent writing, editing, communication, and content creation skills
• Experience in a high-growth B2B software startup; AI-related domain a plus

What you get in return:

• The opportunity to own and define marketing at a breakout AI fintech startup
• Visibility into leadership decisions and the chance to directly influence company growth
• Competitive salary, comprehensive equity package, and substantial benefits

Job Tags

Similar Jobs