L3 Software Engineer
Overview
Job Title: L3 Software Engineer
Location: New York, NY (In-Office)
Reports To: Chief Technology Officer
Our Journey
Sparrow started in 2020 as a marketplace for private student loans (think Expedia but for higher education financing). As we garnered traction in the d2c space, we were approached by several performance marketers and financial institutions who saw tremendous value in our product. However, these prospective partners wanted to offer the student loan marketplace to their users while maintaining brand continuity. So, in late 2022, we built a white-labeled student loan marketplace with backdoor reporting and marketing capabilities. We named the b2b product “Crest.”
Over the next year, we leaned into the demand for Crest and quickly identified credit unions as our ideal customer profile. Credit unions are one of America’s best-kept secrets. They offer tremendous financial products and provide a white-glove, community-oriented approach to banking reminiscent of a bygone era. However, Credit Unions are struggling to compete in the digital era, and their average membership age is climbing up and to the right. Providing access to a financial product that’s relevant to a younger demographic, like student loans, struck a chord with CU executives who were searching for a way to bring in younger members. Crest became their strategy.
Throughout 2024, we spent hundreds of hours working with our newly partnered Credit Unions to promote and drive traffic to their student loan marketplaces. In the process, we discovered that most Credit Unions had limited, and in many cases non-existent, marketing capabilities. The trend of declining membership plaguing the CU industry could be boiled down to an awareness issue. It doesn't matter if your local Credit Union could save you thousands of dollars on a car loan or mortgage if you’ve only ever heard of a big-name bank. This was our key insight in 2024, and we’ve spent the last 6 months building out an automated marketing platform loaded with prescriptive content and strategies to equip even the smallest CU with the digital tools needed to grow and strengthen their member base.
About the Company
Sparrow is a high-growth, post-seed, fintech startup based in New York City. We are modernizing how financial institutions lend, engage, and market to their members and have experienced tremendous, profitable growth in 2024, scaling ARR from $0 to $1MM in under 12 months. We’re accelerating even faster in 2025, and we’re looking for a Software Engineer (SWE) to help us drive our continued growth.
About the Team
Our team works collaboratively at a fast clip and comes to decisions quickly. We value the merit of a solution and are unencumbered by organizational hierarchy - everyone has a seat at the table and contributes to shaping our product roadmap.
You’ll be working with a small team of developers and operators. While your role is technical, you’ll be interfacing with everyone on the team to identify and solve problems for our rapidly expanding client base and feature sets.
Here are some of the people you’ll work the closest with:
Griffin (CTO): Penn Wharton and Engineering dual degree, Forbes 30 under 30, Sparrow Co-founder.
Alex (Sr. Software Engineer): From NYU mathematics to Investment Banking at Nomura, Alex pivoted from the world of finance to software engineering. Former experience at Olive.
Camden (Director of Product): Duke undergrad, worked in management consulting before joining the Sparrow team as hire #1 and scaled ARR to $1M+
Harrison Hochman (CEO): Stanford Undergrad and Grad, Forbes 30 under 30, 7x marathons, Sparrow Co-founder.
What you’ll do:
You should be excited by:
We’re excited about you because…
Extra things we would love you to have…
Qualities we’re looking for
Our process
Our commitment to diversity and inclusion
We're committed to growing and empowering a more inclusive community within our company. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.
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